https://www.hannahweilmckinley.com/home-pursuit daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/e53046bc-1248-4efd-b02b-d8dc4e9179a0/Hannah-Weil-McKinley-In-Kind_1e335fcd-ad0d-42d4-83a3-eb8a50d05218_480x480.jpg Home https://www.hannahweilmckinley.com/brand-work daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/e930e9f2-de80-4e56-a374-91b09a898287/Screen+Shot+2024-03-28+at+10.54.12+AM.png Work With Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/31e0dc41-3577-41c1-a048-de325fb37a52/VERTLY-BALM.jpg Work With Me - VERTLY I worked with Vertly to overhaul the brand philosophy and founder’s story and center Vertly’s unique value proposition. Then, authored a marketing framework to include that refreshed storytelling across website, social, and newsletter, as well as a concept and tagline to bring its new brand packaging to life. Ultimately, we solidified Vertly's position in the market to resonate with its target audience on a deeper level. https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/98768853-f91c-48d9-b5ba-a7f7276a4011/coco-shop.jpg Work With Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hannahweilmckinley.com/in-kind daily 0.75 2024-02-29 https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/ac1056e0-cad4-4a20-9eb3-3a0b4ac6cfe0/cover.jpg In Kind https://www.hannahweilmckinley.com/editorial-portfolio daily 0.75 2024-08-26 https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/66fdfa67-e2d8-4fca-a6bd-6f0061d7e25c/Screen+Shot+2024-02-28+at+3.04.57+PM.png Portfolio - Birkenstocks Get the Luxury Treatment in a New Collaboration With Dior In the midst of Men's Fashion Week in Paris, a glimpse at the footwear on the Dior runway stopped me dead in my tracks: Are they wearing Birkenstocks? Like, really-luxe Birkenstocks? A little while later, an email from Dior PR confirmed my suspicions. Dior partnered with Birkenstock to launch their own collaboration, which they aptly debuted on the winter 2022 runway. The whole lineup of new winter looks was, in fact, finished with a pair of Dior by Birkenstock clogs, all crafted in the same "Dior gray" and neutrals. Chic. https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/42f9e231-43e3-4554-9b71-f88dcb52efdb/Screen+Shot+2024-02-28+at+3.10.27+PM.png Portfolio - Madewell and Buffy's New Outerwear Collaboration Is the Closest Thing to Wearing Your Comforter In pandemic-era fashion, it was only a matter of time before someone gave us bedding-inspired clothing (remember that pillow challenge?!). Putting together the comfort we've been living with at home with the practicality of real winter outerwear, Madewell's mind-meld with "fluffier than a marshmallow" Buffy comforters is, in a word, genius. Turns out when Madewell's head of design, Joyce Lee, began some outfit experimentation, turning her comforter into a coat, she was onto something. Her early inclination evolved into a stylish outerwear collaboration that puts Buffy's sustainable and cloud-like comforter designs front and center. Featuring a jacket, muffler, mittens, and eye mask, each in three cool colorways, Madewell put its wearable spin on one of the most innovative winter collections of the year. https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/87d7805d-d3e5-4526-ab2d-5424a70656ca/Screen+Shot+2024-03-05+at+5.10.52+PM.png Portfolio - The Nice List Gifting well is an art form—one our editors happen to be extremely well-versed in. As market experts, we vet the best in beauty, fashion, and home all year long to bring you the ultimate in luxury products. Now, let us do the legwork for you this gifting season and help to find the perfect presents—the ones that really wow. Consider your gift list handled and shop something special for everyone on your nice list. https://images.squarespace-cdn.com/content/v1/5e1552c7d1d66c0aa399b27c/a621025f-6c2b-40d9-8c65-7663b21ce029/Screen+Shot+2024-02-28+at+3.06.51+PM.png Portfolio - How to Style the Clothes You Already Have While it's easy to get hung up on the latest trend or the season's It bags, style really isn't something that can be bought. Sure, editors and insiders have their share of chic gear, but the reason some become icons and inspirations is because of how they put the whole look together. At the end of the day, it's about how you style it — and styling, friends, is free.